The Caring Founder

The Caring Founder is a blog series about building a tech startup while navigating the everyday realities of being a parent carer. As a first-time founder with lived experience, I’m sharing the highs and lows—what it really feels like to juggle care responsibilities, develop a product from scratch, and try to make a meaningful impact in the social care space. These posts are part reflection, part observation, and fully rooted in real life—the honest journey of trying to build something better from the ground up.

When The Carer Becomes The Patient
Rosina Sharrock Rosina Sharrock

When The Carer Becomes The Patient

I found myself back in the orthopaedic ward – but this time as the patient, not Georgia's mum. What I've learned is that founders and carers have more in common than we realise. Both become very practiced at carrying on until life insists we pause. For now, learning to accept care rather than organise it is the lesson.

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Representing Real People, Reflecting Real Lives
Rosina Sharrock Rosina Sharrock

Representing Real People, Reflecting Real Lives

I just caught up with Sarah Kelliher, UX designer with Xwerx and our design partner on inCharge, to take a first look at the newly enhanced personal profile in the app. Not only has that process been a translation of my research, lived and learned experiences, Sarah has carefully, thoughtfully and creatively translated people’s insights into intuitive and accessible designs.

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In Case of Emergency
Rosina Sharrock Rosina Sharrock

In Case of Emergency

Friday started like any other day. Then Georgia took a tumble, and everything shifted. What happened next – the ambulance ride, the hospital, the fractures, the surgery ahead – taught me something about emergency services, about our community, and about why the tools families use to share information matter more than we realise.

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How a Quiet Moment on Rathlin Island Became inCharge
Rosina Sharrock Rosina Sharrock

How a Quiet Moment on Rathlin Island Became inCharge

In 2020, during lockdown, my family and I took a trip to Rathlin Island. We went to sail – something accessible for all of us, where everyone belongs. During a solitary walk along the shore, with nothing but the sound of the sea and my thoughts, an idea was born.

This is the story of how inCharge started.

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inCharge x Gobby: Research Built on Listening
Rosina Sharrock Rosina Sharrock

inCharge x Gobby: Research Built on Listening

inCharge partnered with Gobby, a lived-experience research tool, to gather real insights from the people who make self-directed supports actually work: family members, paid supporters, and wider support teams. Here’s what we found.

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This Is What Momentum Feels Like
Rosina Sharrock Rosina Sharrock

This Is What Momentum Feels Like

January is normally a slow month for me. Over the years of working with inCharge, I've learned to accept that and lean into it - catching up on things I didn't get to, planning ahead, taking stock. But wow, this month has been completely different. Local authorities are reaching out. Co-design sessions are bringing the person's view to life. There's a definite appetite for doing things differently.

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When the Safety Net Frays: Living with the Shortage of Personal Assistants
Rosina Sharrock Rosina Sharrock

When the Safety Net Frays: Living with the Shortage of Personal Assistants

In the weeks leading up to Christmas, many families managing self-directed care were already holding their breath: payroll dates, holiday pay, whether there would be enough cover. Christmas came and went, but the strain didn't lift. Snow, sickness, and staff shortages have made visible how fragile the system has become. When the safety net frays.

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New Webinar Dates: Join Us in 2026
Rosina Sharrock Rosina Sharrock

New Webinar Dates: Join Us in 2026

Join us in 2026. We're hosting webinars for families managing self-directed care, Personal Assistants, and local authority leaders. Come see inCharge in action, ask questions, and be part of the conversation.

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Assisted Decision Making and Future Planning
Rosina Sharrock Rosina Sharrock

Assisted Decision Making and Future Planning

Families are the experts. We're the ones providing 24/7 care, 365 days a year. We're the ones navigating systems, learning legislation, and quietly shouldering the lion's share of support - often because there's no other choice.

Yet that expertise is rarely acknowledged. And when it comes to planning for the future, families are often left to figure it out alone.

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Leading on All Fronts: Is Sharing Your Caring Experience a Strength at Work?
Rosina Sharrock Rosina Sharrock

Leading on All Fronts: Is Sharing Your Caring Experience a Strength at Work?

When you're a parent carer, you don't just coordinate care - you coordinate everything. Appointments, payroll, safeguarding, medication, meals, emergencies. All whilst trying to show up at work as a professional, not "just" a carer. So when I joined a webinar that actually named this reality, it felt like someone had finally turned the lights on. In this blog I reflect on how employers can better support staff with caring responsibilities.

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What happens them if something happens me?
Rosina Sharrock Rosina Sharrock

What happens them if something happens me?

It's the question every parent asks but rarely wants to say out loud: What happens to my disabled son or daughter if something happens to me?

Recently, this question has been coming up more and more in my conversations with families. And I'm realising we all share the same fear - but very few of us know what to actually do about it.

So what’s the right thing to do?

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Zero Errors: A Quiet but Mighty Milestone for inCharge
Rosina Sharrock Rosina Sharrock

Zero Errors: A Quiet but Mighty Milestone for inCharge

Today marks a small win with a big story behind it: our latest full regression test came back with zero errors. Not a single one. The invisible hard work that makes care technology simply work - and why it matters.

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People Powered Policy in Action: Social Care Future - Moving the Dial
Rosina Sharrock Rosina Sharrock

People Powered Policy in Action: Social Care Future - Moving the Dial

Social Care Future convenors took a risk, announcing they were changing the format of a tried, tested and much loved event. The new format reflected the urgency required for radical change in social care, and was designed for real collaboration - working together on the day and taking action beyond it. And it paid off brilliantly!

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The Value of Design and Goodwill
Rosina Sharrock Rosina Sharrock

The Value of Design and Goodwill

As the launch of inCharge inches closer—it feels like forever, but we’re finally counting down the days—I’ve been reflecting on the people and the goodwill that have quietly powered this journey. I want to share one story that captures just how much difference kindness can make.

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From Research to Reality: The Journey to Launching inCharge
Rosina Sharrock Rosina Sharrock

From Research to Reality: The Journey to Launching inCharge

September is here and the response to our national rollout announcement has been overwhelming - in the best possible way. Today, I want to pull back the curtain a bit more and share some of the lessons that brought us to this moment. Partly because people have asked, but honestly, partly because putting it all down might help settle these launch butterflies.

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NEWS: inCharge Announces National Rollout
Rosina Sharrock Rosina Sharrock

NEWS: inCharge Announces National Rollout

After 3.5 years of research, 1.5 years of development, and six months of live family pilots, inCharge today announced the national rollout of its pioneering self-directed care platform.

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